AR for real estate

The best way to attract the client’s attention and interest him in buying real estate is to create a 3D visualization of the interior. Photos edited in Photoshop have long been of no interest to anyone. People want to visually assess the layout, “touch” the premises and feel them. This is where AR solutions for real estate come to the rescue – these are applications that project virtual objects into the real world using computer vision technologies. Simply put – a person points the camera of a smartphone or tablet at something and sees a three-dimensional model of the room.You can interact with it, change the scale, evaluate the landscape outside the window, view the layout of different apartments in a new building, and even furnish them with furniture.

FlexReality web studio specializes in developing augmented reality applications for real estate. We already have specific examples of work that allowed developers to attract attention and increase profits:

  1. Application MANHATTAN for iOS, developed on the basis of the ARKit framework. We recreated a three-dimensional digital projection of the complex, worked out the surrounding neighborhoods in detail, up to the reconstruction of the movement of cars on the roads. Dynamic change of weather, change of time of day and night – our specialists tried to take into account as many details as possible, and the result was outstanding. Over the past 3 years, the developer’s profit has increased due to the growing popularity.
  2. A project to increase sales of the developer ZHILSTROY-2. In many ways, the application is similar to the previous one, developed using the general principles of organizing the interaction of an application with a server using the HTTP protocol. Three-dimensional models were created in Autodesk 3DS MAX and BLENDER on the Unity engine with the implementation of JQUERY, HTML / CSS, WORDPRESS functions. It is available for download on iOS and Android, supports machine vision technologies and is now working for its customer, bringing him profit.

AR solutions for real estate are effective because these kinds of applications are convenient. They allow you to comfortably choose an apartment, evaluate its interior and view from the window, and think over the layout. In a relaxed atmosphere over a cup of tea, not wasting time on trips and exhausting meetings with realtors.

The cost of creating real estate applications

There are four factors that affect development costs:

  • technical complexity;
  • scope of the project;
  • the number of personnel involved and the cost of their services;
  • terms.

The more details need to be implemented in the application, the more specialists will need to be involved in the work. Creating a three-dimensional model of one room is not the same as developing a well-developed residential complex with adjacent territories and a view from the window. Whatever the customer wants, we strive to squeeze the maximum out of the budget and, at the end, give a result that will exceed his expectations.

The development of augmented reality for real estate begins with the planning stage and drawing up the technical assignment. The client tells how he sees the application, what functions he wants to implement, how the interface should look, etc. We need all this information for a specific setting of tasks for all participants in the development – artists, programmers, designers, testers, specialists in 3D graphics and animation. We draw up technical specifications and an estimate, negotiate deadlines and, if the customer is satisfied with everything, we begin to work.

What issues AR solves in real estate

Augmented reality allows a person to inspect the interior, design, layout, communications and other aspects of housing. Yes, all this can be seen in photographs, but they will not provide the wow effect that augmented reality produces on people. AR development for real estate is promising because it increases conversion and maintains human engagement. Three-dimensional projections of finished apartments are more catchy than huge billboards and old-fashioned TV commercials – this is just a fact that cannot be argued with.

Making the right impression and grabbing attention is the golden ticket to successful marketing. No matter how wonderful the home is inside and out, it will be difficult to sell it if you do not know how to interest the buyer. Our examples of real estate AR implementations prove the thesis that these technologies are more effective than traditional advertising. Because everyone has a smartphone, and most devices support machine vision technologies. The only thing left to do is to contact us, make an appointment and discuss the nuances associated with the development. With you an idea and a detailed description of the future application, with us drinks and treats.




Analyzing the request, studying the market and competitors. Forming a development offer based on the goals and objectives of the project.


Writing a specification that describes in detail how the application works.


Modeling objects in 3D. Drawing the interface based on the corporate identity of the project. If you don't have it, we will develop it.


Making layout and writing good & easy supportable code.
Developing the server part of an app.


Checking good & easy supportable code.
Debugging apps.


The project is ready to launch. Publishing applications on the Appstore and Google Play.


Improving apps and adding new functionality. Making sure that updates to operating systems, Apple and Google services do not interfere with the operation of applications. Fixing problems.



Tell us about your idea in detail.

It's cool if you can attach a specification, but if you don't have one, we'll help you make it up.