The dynamics of a modern person’s life forces entrepreneurs to adapt and figure out how to quickly attract the client’s attention and serve him in the shortest possible time, so as not to take a minute of invaluable time. Creating AR apps and effects for sales growth is what an online business needs. No time to interest client – as a result lost it . Made the ordering algorithm too complicated and incomprehensible – get ready for a drop in profits.
Survival is the one who knows how to adapt to modern market realities and clearly understands where the main part of the target audience is. The answer is clear in smartphones. According to GSMA Intelligence statistics, the number of active smartphone users in 2020 reached 5.2 billion people, of which more than half prefer to shop online. It’s convenient, easy, fast, and no queues like traditional service options.
FlexReality specializes in developing augmented reality (AR) applications for retail. We are well acquainted with the specifics of E-Commerce and are able to bring specific results:
The mobile application market is growing from year to year. Taking a «niche» in time and being among the first is invaluable for any business, be it online pizza delivery or a construction company selling apartments in new buildings.
It is possible to talk about the cost of development only in a comprehensive manner, understanding how everything happens. There are four main pricing factors:
It all starts with preparation – together with the customer we discuss how the finished AR application for business should look like, what functions, design and other related aspects it will have. At this stage, the technical task
is drawn up and the so-called User Experience is developed – this is a scenario of user behavior at the template level. This approach will ultimately allow us to create a User-friendly interface that is pleasant for customers to interact with and that will not cause rejection. We think over navigation, buttons, lists, filters and other elements that will be supplemented with the main code in the future.
The development of AR content for E-Commerce begins after the client and the contractor (you and I) come to a common denominator in terms of how it should look in the end. And then the time comes to develop the main functionality, the server side, work with the API, design implementation and other technical issues that we completely undertake.
Before submitting the project, we thoroughly test the application for bugs, smooth out possible technical irregularities and hand over the project to the client on a turnkey basis. For our part, we provide additional technical support and further improvement of the product – this is at the request of the customer.
People are increasingly choosing to shop online. So, at the end of 2018, about 45% of Ukrainians preferred to buy on the Internet, ordering delivery to their home or to the nearest post office. In 2020, there were even more of them, thanks to the COVID-19 pandemic, which made people less likely to leave their homes.
Shopping on the Internet is easy and convenient, and the store in augmented reality looks like something innovative against the background of conventional applications with their pictures. Judge for yourself: you can view any product in its actual size and from all sorts of angles. To do this, you only need a smartphone that supports augmented reality, and there are already most of them.
Benefits of AR in E-Commerce:
In a recent study by Vertebrae, analysts found that 78% of respondents would rather interact with augmented reality objects than watch their familiar 20-second videos. People like to explore products on their own, while traditional advertising no longer brings the expected results as it used to be. In the process of customer interaction with augmented reality, their engagement grows, which increases conversion by about 52%, and the average order value grows by 25%.
The FlexReality team is well aware of current trends and offers AR development services. If you want to learn more about what tasks the E-Commerce application solves, leave a request on the site. Do not be afraid of innovation, face the future with your head held high with us.
Online shopping is becoming more popular every year, and augmented reality technologies can significantly increase conversion. An analytical study by Vertebrae shows that 78% of those surveyed prefer to interact with an AR object instead of watching a standard 20-second ad video. Augmented reality allows you to get to know the product better, twist it (but you won’t be able to lick it), study it from different angles. This boosts engagement, resulting in a roughly 52% increase in conversions, according to statistical reports from large companies.
The main disadvantage of shopping on the Internet is that people cannot look at the product live, touch it. AR partially solves this problem by providing the client with the opportunity to get acquainted with at least a three-dimensional model of a product or technology. Augmented reality even allows you to place goods next to you in real scale, be it a sofa, a washing machine or a portion of sushi. The synthesis of E-Commerce and AR is effective for both ordinary buyers and sales companies. The former get the opportunity to better study the product, while the latter can count on an increase in conversion.
To increase conversions and give customers a fresh customer experience. Today in Ukraine, only a few companies offer the ability to interact with goods in AR, so now this tool is especially effective. Augmented reality for the client is like a virtual sandbox in which you can study in detail a future purchase. According to analytical studies, AR increases conversions by about 52%.
Augmented reality solves the problem of unjustified expectations through product visualization. With AR, the client can closely examine a 3-D model of anything at a 1: 1 scale. Color, texture, shape, functionality, size – all this is reproduced in a virtual environment and then fits into the context of the real world. Simply put, you can take a conventional microwave oven and place it next to you on the table, inspect and study it. A demonstration AR project increases the likelihood of getting a wholesale customer, provided that the manufacturer’s product is of high quality.
Tell us about your idea in detail.
It's cool if you can attach a specification, but if you don't have one, we'll help you make it up.
We need just a bit of time to separate the managers fighting for it. We will contact you soon.