Augmented Reality (AR) in E-Commerce

IT'S SIMPLE!

No additional apps required.

Place the “View in AR” button next to your product on your website. All that users need to do is to click on it. Now they can view and try on products in augmented reality in a click.

If you don’t have 3D models, you can order them from us. We will quickly turn your product into a realistic 3D model. As a result, customers will be able to try on your products at their places, of the exact size and scale.

How it works:

AR Apps for E-Commerce

The dynamics of a modern person’s life forces entrepreneurs to adapt and figure out how to quickly attract the client’s attention and serve him in the shortest possible time, so as not to take a minute of invaluable time. Creating AR apps and effects for sales growth is what an online business needs. No time to interest client – as a result lost it . Made the ordering algorithm too complicated and incomprehensible – get ready for a drop in profits.

Survival is the one who knows how to adapt to modern market realities and clearly understands where the main part of the target audience is. The answer is clear in smartphones. According to GSMA Intelligence statistics, the number of active smartphone users in 2020 reached 5.2 billion people, of which more than half prefer to shop online. It’s convenient, easy, fast, and no queues like traditional service options.

FlexReality specializes in developing augmented reality (AR) applications for retail. We are well acquainted with the specifics of E-Commerce and are able to bring specific results:

  • expand the target audience, attract new customers;
  • automate the business, which will reduce the cost of service personnel, including online consultants;
  • increase the number and volume of sales, implement algorithms that will help maintain a stable customer base;
  • increase customer engagement with AR objects;
  • create a system that will promptly and regularly notify customers about new arrivals, promotions, discounts;
  • to emphasize the prestige of the case;
  • increase audience loyalty by improving the quality of the application, optimizing and creating a competent interface.

The mobile application market is growing from year to year. Taking a «niche» in time and being among the first is invaluable for any business, be it online pizza delivery or a construction company selling apartments in new buildings.

Stages and cost of developing AR applications for e-commerce

It is possible to talk about the cost of development only in a comprehensive manner, understanding how everything happens. There are four main pricing factors:

  • technical complexity;
  • scope of the project;
  • the number of employees involved and their remuneration;
  • terms of development.

It all starts with preparation – together with the customer we discuss how the finished AR application for business should look like, what functions, design and other related aspects it will have. At this stage, the technical task

is drawn up and the so-called User Experience is developed – this is a scenario of user behavior at the template level. This approach will ultimately allow us to create a User-friendly interface that is pleasant for customers to interact with and that will not cause rejection. We think over navigation, buttons, lists, filters and other elements that will be supplemented with the main code in the future.

The development of AR content for E-Commerce begins after the client and the contractor (you and I) come to a common denominator in terms of how it should look in the end. And then the time comes to develop the main functionality, the server side, work with the API, design implementation and other technical issues that we completely undertake.

Before submitting the project, we thoroughly test the application for bugs, smooth out possible technical irregularities and hand over the project to the client on a turnkey basis. For our part, we provide additional technical support and further improvement of the product – this is at the request of the customer.

How E-Commerce is using AR to engage audiences and drive sales

People are increasingly choosing to shop online. So, at the end of 2018, about 45% of Ukrainians preferred to buy on the Internet, ordering delivery to their home or to the nearest post office. In 2020, there were even more of them, thanks to the COVID-19 pandemic, which made people less likely to leave their homes.

Shopping on the Internet is easy and convenient, and the store in augmented reality looks like something innovative against the background of conventional applications with their pictures. Judge for yourself: you can view any product in its actual size and from all sorts of angles. To do this, you only need a smartphone that supports augmented reality, and there are already most of them.

Benefits of AR in E-Commerce:

  • the ability to project ideas and objects in the form of holograms;
  • allows you to move to anywhere in the world with a simple tap;
  • you can interact with goods without direct physical contact – twirl, twist, zoom in, move away, etc .;
  • simplifies the process of getting to know the product;
  • looks fresh and unusual against the background of traditional methods of displaying goods (looks especially good for a restaurant in augmented reality).

In a recent study by Vertebrae, analysts found that 78% of respondents would rather interact with augmented reality objects than watch their familiar 20-second videos. People like to explore products on their own, while traditional advertising no longer brings the expected results as it used to be. In the process of customer interaction with augmented reality, their engagement grows, which increases conversion by about 52%, and the average order value grows by 25%.

The FlexReality team is well aware of current trends and offers AR development services. If you want to learn more about what tasks the E-Commerce application solves, leave a request on the site. Do not be afraid of innovation, face the future with your head held high with us.

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