Virtual reality significantly increases conversion rates, as it allows you to view 360 ° videos or even take full walks in VR. Get acquainted with the layout, see the view from the window, enable the client to arrange furniture and, in general, feel the dimensions of the space. Creation of virtual tours of new buildings is a modern tool for real estate sales, without which it becomes more and more difficult to work.
First, VR allows you to embed sales remotely. With the help of virtual reality, a person literally anywhere in the world can instantly move to the desired apartment and study it carefully, without haste and unnecessary stress. No stress from strangers and no rush, which means that the likelihood of a positive outcome increases. 3D tours and VR are tools that help to correctly present the property to the buyer and interest him in an unconventional way of demonstration.
With VR, you can create 3D tours and any other VR content related to real estate sales. Demos and applications in which the LCD is shown as realistic and believable as possible. We live in a time when this technology has not yet become ubiquitous, which means that with the help of virtual reality it is possible to produce a wow-effect if the content is presented correctly. VR can answer any client’s questions with a visual demonstration of the object, and this approach is positively rated by 72% of customers who have had a similar experience.
With VR, of course. You can create a 360 video that can be watched in a helmet or virtual reality glasses, or you can develop a full-fledged application that will allow the client to move freely within the new building. 3D tours are gradually replacing outdated marketing tools and are now showing the highest results. Such excursions look fresh and unusual, this is their main strength.
Virtual reality (VR) in real estate
Virtual reality in construction is one of the most powerful tools for increasing conversion. Analytical studies by VRARA show that about 46% of respondents are more likely to agree to buy a home if they familiarize themselves with its layout and interior in VR before making a decision. A similar study was conducted by the American company Coldwell Banker Real Estate, only in the USA the figures are even more impressive – after a VR tour of the apartment, 62% of the participants expressed their readiness for a deal.
Marketing research invariably shows one general trend – virtual reality for developers is becoming not just a pleasant addition, but a dire necessity. Old methods like print brochures, street banners and 30-second videos are outdated and don’t work the way they used to. Young people are more likely to prefer independent study in a personal VR tour, while it is more and more difficult to get them interested in traditional advertising.
The cost of developing VR applications for real estate
The development process is a complex of various works and stages, starting with the preparation of the technical specification and ending with the publication of the finished application. The following factors influence the cost of developing VR in real estate:
- technical complexity of the planned implementation;
- scope of work;
- the number of involved programmers, designers, artists, etc .;
- terms of development.
With the help of virtual reality, the developer can visualize the interiors of any premises, add furniture and household appliances to the context, implement navigation through commercial objects, and even provide potential clients with tools for customizing the finish. So that a person himself can choose the color of the wallpaper, arrange the furniture and, in general, feel like the owner of the apartment. This is the key to increasing conversions. VR in real estate sales is incredibly effective because it gives the client the feeling of owning the property even before he is physically present at the property.
The development cost depends on how many functions the application will have, what the scale of the virtual tour is and how advanced it should be from a technical point of view. It is impossible to say in advance what figure everything will be, but it can be definitely determined at the stage of the briefing and drawing up the technical task, when the client voices his wishes and vision of the project, and the contractor fixes these moments for the developers.
What issues does VR solve in real estate?
The most important thing is to increase conversions. With the help of a virtual tour, the likelihood that a person will make a decision is significantly increased. More specifically, we are talking about an increase in conversion by about 40-50% – this data was obtained during research by the VRARA association. Interactive tours are effective because they do not make people feel like they are trying to sell them something. They provide an opportunity to put on a virtual reality helmet and walk around your future apartment, appreciate the view from the window, study the layout, etc.
VR is also useful for a realtor, because it allows you to build sales remotely. Thanks to this technology, a person can instantly move to any object of interest and independently study everything. Thus, everyone saves valuable time, from representatives of the developer’s company to the buyer himself. Our company has solid experience not only in the development of VR applications, but also in the creation of AR projects in the field of real estate:
- A project to increase sales of the developer ZHILSTROY-2 using computer vision technologies, in which an entire residential complex and the adjacent territory have been recreated in detail.
- The MANHATTAN application for iOS based on the Unity, with the help of which the developer has created an attractive image for investors and tenants. Now this complex is considered one of the most elite in Kharkov and demonstrates record sales rates.
Every project for developers works for our reputation, so we are interested in squeezing the maximum out of the budget and achieving the best possible result. If you have plans to create applications, leave a request on the site. Our manager will contact you shortly to clarify the details. We will arrange a meeting at a convenient time, hold a briefing, draw up a technical specification and start working.
A key feature of VR is the ability to inspect property, design, layout, and other aspects of real estate remotely or while still under construction. This effect will not give any videos or photos.